Marketing Plans

I Have more ways to sell your home!

Direct Mail and Mass Email

My direct mail announcements notify neighbors of homes recently available for sale. Experience shows that many times these homeowners know other families who would love to move into the neighborhood. I also personally employ a  mass email program (including pictures of your property) to target a selected group of approx. 1500 top producing Realtors from our Fresno Association of Realtors and within the Fresno MLS.

Multiple Listing Service, Internet websites & Virtual Tours

In order to receive top dollar for your home, you need to make certain that every real estate broker in the area is aware that it is available for sale. Tom Avent Real Estate cooperates with other area brokers to match buyers with their dream fresno homes Tom Avent is a member of the Fresno Multiple Listing Services. Your home will be on highly trafficked websites, including,,, Trulia, and Zillow.

My 21 point Marketing Plan includes…

  • Prepare Comparative Market Analysis to establish fair market value
  • Prepare and sign listing contract and all legal disclosures
  • Send listing to MLS board
  • Place “FOR SALE” sign on property
  • Photograph property for MLS, Virtual Tour or Google Video, and place lockbox if needed
  • Upload listing info to internet websites:,,, Trulia
  • Schedule property for MLS tour
  • Exclusive mass email campaign to the top 1500 Realtors in Fresno
  • Mail “just listed” flyers to the neighborhood
  • Place “Open House” ad on websites and mls and sign riders
  • Phone all potential buyers with details of listing
  • Hold open houses
  • Arrange showings for other agents
  • Contact you regularly with verbal progress reports
  • Prepare and deliver marketing service report to owner
  • Review marketing activities with owner
  • Pre-qualify potential buyers
  • Present and discuss all offers on property with owner
  • Negotiate the transaction with other agent
  • Finalize the closing
  • Deliver proceeds to seller

“Autograph Your Work with Excellence!”

Many companies have tried to imitate our success, but you just can’t duplicate our people. We are committed to serving you with honesty and integrity. I stand committed to these ideals because I’m not in it for the fast sale, I want you to be my customer FOR LIFE!

2008 Award by Fresno Magazine Independent Survey

2008 Award by Fresno Magazine Independent Survey